About us
Powering the digital transformation of fuel station operations
FLOWEXE helps petroleum companies, station owners and retail operators monitor, manage and optimize every aspect of their operations. From fuel inventory and pump activity to convenience stores, restaurants and car wash services, AFMS provides complete operational visibility through a single intelligent platform.
- Real-time operational visibility
- Centralized multi-station management
- Data-driven business decisions
Built on the forecourt, with the people who run it
FLOWEXE started from a simple observation: most fuel stations still close the day with paper sheets, pump index notebooks and a spreadsheet nobody fully trusts. Losses hide in the gap between what the tanks say, what the pumps sold and what reached the cash drawer.
We spent time on real forecourts with owners, managers, cashiers and pump attendants, and built one system that follows every litre and every dirham from delivery to sale to the bank — simple enough for the night shift, precise enough for the accountant.
- 01
The problem
Paper reports, late numbers and unexplained gaps between tank stock, pump sales and cash.
- 02
Field work
Shifts, deliveries and closings observed on site to understand how a station really runs.
- 03
One platform
Fuel, shop, cash, clients and team in a single place, with FIFO costing and live alerts.
- 04
Today
Stations follow their day live on a map of their own forecourt, from any screen.
Our mission
Give every station operator a true, real-time picture of their business — stock, sales, cash and margins — so decisions are made on facts, not estimates.
Our vision
A connected fuel retail network where every forecourt, shop and service runs on clean data, and where losses are caught the same day instead of at the end of the month.
Helping fuel operators
manage smarter
Delivering visibility, control and performance insights across fuel stations, convenience stores, restaurants, car wash services and retail operations.
CONNECTED STATIONS
200+Managing fuel stations through one centralized platform with real-time operational visibility.
MONITORED BUSINESS UNITS
500+Tracking convenience stores, cafés, restaurants, car wash facilities and other station services.
INDUSTRY EXPERIENCE
10+Years helping fuel operators optimize performance and profitability.
Everything a station runs on, in one place
Each module works on its own and shares the same data with the others — no double entry.
Fuel & tanks
Live tank levels, low-level alerts, dip readings and variance tracking.
Pumps
Per-pump sales, index readings and pricing by FIFO batch or chosen lot.
Deliveries
Supplier deliveries, invoices and payments, with cost per litre.
Point of sale
Fast checkout for fuel, shop products and services, with receipts.
Shifts & cash
Shift opening and closing, expected vs counted cash, daily Z-close.
Clients & credit
Customer accounts, credit limits, prepaid balances and loyalty.
Finance
Treasury, expenses and a daily profit & loss built from real costs.
Team & roles
Owner, manager, cashier, pump attendant and accountant access levels.
Four principles behind every feature
Truth in the numbers
Every litre and every dirham is traceable: deliveries open FIFO batches, sales consume them, money moves through one ledger.
Made for the forecourt
Large touch targets, fast screens and clear language for staff who work standing up, at any hour.
No rip-and-replace
Works on the tablets, PCs and phones you already have, alongside your existing pumps and equipment.
Your data stays yours
Each station's data is isolated, access is controlled by role and permission, and you can export it any time.
From one station to a national network
01
Petroleum networks
Compare stations side by side and see the whole network at a glance.
02
Independent stations
Run the forecourt, the shop and the cash from one simple screen.
03
Fleet operators
Follow client accounts, credit and consumption per customer.
04
Distributors
Track deliveries, supplier invoices and stock movements per site.
A product of Webtrix, Morocco
FLOWEXE is designed and developed by Webtrix, a business growth and technology company based in Morocco. Our team handles setup, training and support directly — no intermediaries.
- On-site setup
- Staff training
- Data import
Monitor every fuel station
in real time
Real flowexe, running on your own stations. Book a guided
demo and we'll show you live tanks, pumps and alerts in
minutes.
Your Question
Answered
Here are some of the most common queries to help you get started.
Need More Help?
Questions about setup, pricing or features? Our team is ready to help.
Get Consultation